Sloane Bros.
NAMING, BRAND IDENTITY DESIGN, STATIONERY, CONSUMABLES, WEBSITE DESIGN, INTERIOR & EXTERIOR SIGNAGE
SLOANEBROTHERS.CO.UK
The Sloane Bros. Frozen Yoghurt Co. sells premium, low-fat frozen yoghurt. The brand identity is based around a fictional story about two brothers accidentally developing a delicious frozen yoghurt recipe and has a very distinct British character, very different to the clinical look of many existing frozen yoghurt brands. The first site developed for the brand was in the intu Victoria Centre in Nottingham.