Alex Deamon Graphic Design and Illustration, portfolio of London-based graphic designer
Alex Deamon Scarpetta Exterior.jpg

Scarpetta

Scarpetta

INTERIOR & EXTERIOR SIGNAGE, PACKAGING DESIGN & ARTWORKING, PROJECT MANAGEMENT
SCARPETTA.LONDON

Scarpetta is an authentic Italian QSR with sites in Canon Street and Canary Wharf serving fresh pasta and Italian coffee. Working alongside an interior designer a complete signage scheme was developed for the Canary Wharf site that allowed the brand to communicate the provenance of their food and engage with their customers. Other applications included packaging for their own imported Italian flour, their two unique coffee blends and negroni.

Scarpetta, design and artwork of illuminated exterior signage for the Canary Wharf site. 

Scarpetta

INTERIOR & EXTERIOR SIGNAGE, PACKAGING DESIGN & ARTWORKING, PROJECT MANAGEMENT
SCARPETTA.LONDON

Scarpetta is an authentic Italian QSR with sites in Canon Street and Canary Wharf serving fresh pasta and Italian coffee. Working alongside an interior designer a complete signage scheme was developed for the Canary Wharf site that allowed the brand to communicate the provenance of their food and engage with their customers. Other applications included packaging for their two unique coffee blends, negroni and imported Italian flour.

Scarpetta, design and artwork of all interior and exterior graphics including wayfinding and menu boards.
Scarpetta, design and artwork of all interior and exterior graphics including sign written tiled graphics for the pasta lab, where the pasta is made fresh every day for the store.
Scarpetta, design and artwork of coffee packaging, the design is inspired by the locations the blends are named after, the architecture and the sea of Portofino and the lava and flames of Mt Vesuvius. 
Flour packaging
Scarpetta, design and artwork of all interior and exterior graphics including menu boards. 
Scarpetta, design and artwork of all interior and exterior graphics including window logos and goodbye message as customers leave. 
Scarpetta, design and artwork of all interior and exterior graphics including provenance graphic to sit next to the product displays.
Scarpetta, design and artwork of bronze foil labels and sourcing of bottles and stoppers for Scarpetta's negroni which is mixed on site. 

COMPLETED WHILE EMPLOYED AT MYSTERy
ORIGINAL IDENTITY BY I AM