Joelis'
BRAND POSITIONING, NAMING, BRAND IDENTITY DESIGN, ILLUSTRATION, PACKAGING, COPYWRITING, STATIONERY
Joelis' is a health food brand with a range of treats and ready meals, founded in Switzerland by Joelis Viera, an expert chef and holistic nutritionist from Venezuela. Joelis wanted a brand that was uplifting and would inspire people to eat and live healthily. After writing a unique brand positioning with inspiration as the core value, the identity was developed. Inspired by Joelis' signature, the logo gave the brand a personable touch while expressive, hand-painted elements suggested her creativity and the flavours and ingredients in her products.
