Alex Deamon Graphic Design and Illustration, portfolio of London-based graphic designer
Alex Deamon Gino Range Pink.jpg

Gino Gelato

Gino Gelato

BRAND EVOLUTION, PACKAGING DESIGN, COPYWRITING, ILLUSTRATION, PROJECT MANAGEMENT
GINOGELATO.COM

Having primarily sold their gelato wholesale, Gino decided to launch a range for retail. The brief was to develop packaging the looked premium without looking prohibitively expensive and to retain the feel of the identity developed by Mystery. As the gelato is made by hand the flavours were illustrated rather than photographed. Illustrations were also used to add a touch of personality and product provenance to the packaging. 

Gino gelato, design, illustration and artwork of full range of retail packaging for the Italian client. 

Gino Gelato

PACKAGING DESIGN and artworking, COPYWRITING, ILLUSTRATION, STATIONERY, PROJECT MANAGEMENT
GINOGELATO.COM

Having primarily sold their gelato wholesale, Gino decided to launch a range for retail. The brief was to develop packaging the looked premium without looking prohibitively expensive and to retain the feel of the identity developed by Mystery. As the gelato is made by hand the flavours were illustrated rather than photographed. Illustrations were also used to add a touch of personality and product provenance to the packaging. 

Gino gelato, design, illustration and artwork of a complete range of gelato flavours.
Gino gelato, design, illustration and artwork of packaging lids.
Gino gelato, copywriting and design for the brand story on the back of packs. 
Gino gelato, design of a series of posters that explain the story behind the Gino brand name.
Gino gelato, design of a set of address cards.

COMPLETED WHILE EMPLOYED AT MYSTERy